• World U.P.

Northside Outreach Center (NOC)


Logo contains black letters NOC to the right of a red cross and yellow sunrise. The works northside outreach center are in red below the image.
Northside Community Center Logo

This month, we are proud to introduce you to the Northside Outreach Center (NOC)! In 2017, Butch Johnson reached out to us with a problem - they had no space to store and distribute produce at their monthly food pantry. While none of us knew how to solve this problem, we decided the first step was to set up a table with coffee and fruit to better learn about Highland Park, the NOC, and how we could help. A little over 2 years later, after a lot of conversation and planning, the Mobile Produce Pantry was born and the NOC became our pilot location!


Every month, we get to visit Butch, the NOC volunteers, and our friends in the Highland Park community and leave a little more peaceful and happy. We cannot thank NOC and the community enough for welcoming us that first May morning in 2017 - and being an advocate for the Mobile Produce Pantry and the World U.P. community!

Q: Who are you and where are you from?

Northside Outreach Center (NOC) was birthed in 2004. Founder and Executive Director, Butch Johnson, lived in Highland Park until he joined the Army in 1969. In 2003, Butch joined the Richmond Police Department’s Faith Leaders Initiative to bring together local churches to help reduce crime and increase the quality of life for the Highland Park community. When the FLI ended, Butch resolved to improve the lives of children and families in Highland Park spurred the creation of the NOC.


Image Shows a Table with Cereal Boxes, canned goods, and other non perishable items being packed by NOC volunteers for the monthly food pantry distribution.
Food Pantry Prep

Q: What's your mission and the community you serve?

The NOC takes a holistic approach by meeting both the spiritual and practical needs of the Highland Park community. Being a stable presence in the community positions us to serve the residents with consistency and fosters strong partnerships with local leaders and organizations, like World U.P. Foundation, to make a lasting difference.


Community means having strong relationships and connections with neighbors by standing as a loving example of a good neighbor.

People are gathered around a table with food, located outside the Northreach Center Takin it to the Streets is a Community Cook Out hosted by the Northside Outreach Center on the 4th Friday of every month (weather permitting) in Highland Park community from April through October. The purpose of this event is to establish a sense of community where neighbors can get to know and enjoy each other. We do this by sharing a free meal, music, encouragement through God’s Word, prayer, and the unlimited love of Christ.  We start serving at 6:00PM and usually ends around 7:30PM. This event takes place at the Northside Outreach Center (The NOC), back parking lot located at 3080 Meadowbridge Rd. in the Highland Park section of Northside, just about a quarter of a mile south of Richmond International Raceway on Laburnum.
Taking It To the Street Event

Q: What does community mean to you?

At the NOC, community means having strong relationships and connections with neighbors by standing as a loving example of a good neighbor. We understand the value of the next generation. We strive to support parents, guardians, and caregivers in our neighborhood believing their transformed lives will directly impact their children.

Q: What's the change you would like to see in Richmond?

As an organization, we would like to see true unity based on the concept of “love your neighbor” verse identity politics and racial preferences.


a tan building with a red horizontal stripe is set on a urban street and shown against a bright blue sky. The building is two floors with rows of square windows on each floor. The bottom floor windows have grey and white striped awnings above them.
Northside Community Center Building

Q: What do you love about Richmond?

As a lifelong resident of the Richmond area, Butch loves the history of the city. His experience of growing up in the community the NOC seeks to serve. Most of all the people who choose to live in our city.

Q: How does your organization promote Understanding and Peace?

The NOC is a non-denominational Christian organization compelled by the love of God and the compassion of Christ. We believe that true and lasting peace can only come through a personal relationship with Jesus.


We would like to see true unity based on the concept of “love your neighbor” verse identity politics and racial preferences.

Shoppers are in the NOC thrift Center checking out at the cashier.
Inside NOC Thrift

Q: What values did you see in World UP that made you want to partner with us?

In a community that is considered a food desert, we offer a monthly food pantry to help give people who are on food assistance get a mid-month boost. World U.P. Mobile Produce Pantry has been a blessing to the community. The NOC did not have the capacity to store fresh fruit and veggies. Having World U.P. coming up with a mobile produce solution has allowed access to produce that the community needed.



The image shows a group of volunteers standing in front of the Mobile Produce Pantry, which is parked in front of the Northside Outreach Center building.
NOC and The Mobile Produce Pantry

Q: How can people support your mission?

Shop at our thrift store at 3080 Meadowbridge Rd, Richmond, VA 23222, where our 100% volunteer staff can help you find a new home for the donations of household items and furniture we receive. You can visit our website for details if you want to make a donation, items or monetary, or you want to get information on volunteering.


Q: How can people find more about you/contact you?

Website: the-noc.org

Facebook: https://www.facebook.com/The-Northside-Outreach-Ctr-158009227565993

Instagram: Instagram.com/nocthrift

Email: thenoc.rva@gmail.com

Recent Posts

See All